Nier Automata was made without trying to appeal to Western audiences and yet it got lots of success in the West
(media.kotakuinaction2.win)
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hell, they don't even have to make games that are japanese, just make games they would legitimately want to play. Dragon Quest, final fantasy, Metal Gear, silent hill, resident evil, hell, fucking mario brothers were heavily influenced by western culture, but the people making them crafted them with the passion of an artist and the programming of an autist.