What's funny is Anita is nothing special other than being radically successful well beyond what even she likely expected.

She came at the tail end of the trend, but it was still a trend with history of feminists faking bullying online to prop up their little brand and riding it to decent little careers in being professional activists online. There were bunches of them every year and its a reason why the pre-GG set up involves a lot of Feminist versus MRA battles. The feminists won most of the time because Progressive Leftism was at its upswing and the Progressive Stack/Intersectionality hadn't thrown White Woman Greivances into the bottom of the totem pole yet.

Anita got used by the bigger and more coordinated elites pulling the strings to be the "face" of their movement, and that propelled her into UN level power that she had no capabilities nor talent to keep. That's why she disappeared hard the moment JoshMcIntosh stopped propping her up and the elites moved to TDS type things instead. She was always a puppet.

So they took a common little internet fad at the time that women used to grow their channels, and turned it into a major cornerstone of why the Left is literally falling apart right now.