One million players.

Kind of a useless metric. What's the total cost of the game and marketing? What's the target day one sales? Do people like the game? Are they refunding? Will the sales trend continue?

It's hard to tell, since both companies have their own launchers (and I think Ubi's is used more than EA's), but Veilguard had around twice as many players on Steam day one, and struggled.

Again, they have their own launcher, so this isn't everyone, but 40k peak for a new AAA game isn't great at all. Odyssey had an all time peak of 60k, and they weren't even pushing it on Steam as hard as they did Shadows.

Baldur's Gate 3 still has a higher daily peak than AC Shadows on Steam. 60k peak today, 50k current. 800k all time.

Cyberpunk, regarded a dud on launch, has a all time Steam peak of 1,000k, daily peak of 40k. They have their own launcher too.

Starfield only had a daily peak of 3k today (OWCH), but still a all time of 330k.

Point is, it's way too soon to tell. Remember, everyone was telling us Veilguard was a massive success too. Daily peak of 2k, all time 90k.

EDIT: LOL, I was right. AC Shadows is included in their subscription plan. So, even if the million "players" is correct, not all of those are purchases and, while Ubi still gets some money, if those people were already giving them that money anyway, they essentially get AC Shadows for free. And I'm really curious how "players" are counted even then...