I'd love to see how they'd rewrite the rules to favor people who are simply worse at strategizing football. It's theoretically possible, but the magnitude of irrationality and match fixing it would take to make it work would immediately destroy the NFL. They're already on thin ice, if not fracturing thin ice, with the ref fixing around the Chiefs.

IIRC the NFL has already argued successfully that they are an entertainment organization, not a meritorious sports league, but the vast majority of people do not know this.