They keep trying it over and over while pretending they never did it before, so this time can be the 'one that works.' It never does, and the internet remembers forever.

It happened every year in the '10s because Esports was still trying to become "a thing" in every single game possible, and the moment it did some Exec wanted to throw a marketing budget at it to try and triple his shekels.

All girl teams were a great "stand out" gimmick, but they were always either super cringe from trying too hard or fell apart within a few games because they had no actual skill in a very competitive environment.

Its honestly a great case study on how "entertainment" industries function in terms of investments, corporate interests, and many other factors. The female thing is just a flavor of a much larger constant issue.