It's propaganda, plain and simple. Defeating it requires truthful counter-narratives that competes with it. Fatherly.com gets around 3 million viewers a month and is ranked 14th (for "Dad blogs") by Feedspot. It's considered a "moderate conservative" site, if you can believe it.

Imagine if someone built a successful alternative with the more valuable insights. The Left would lose its mind, of course, but the narratives they have would be dented.