The Army Bet $11M on The Rock and UFL Ginning Up Enlistments. It May Have Actually Hurt Recruiting Efforts.
The high-dollar, high-profile deal likely didn't lead to a single new Army recruit and may possibly have had a negative impact on finding new enlistments, internal documents and emails reviewed by Military.com show.
»be The Rock
»hired by military to recruit, paid millions for it
»don't post as much as you agreed to
»cause less people to sign up than otherwise
»refuse to elaborate