Its because they are adding it to a game people already bought and fell in love with. Nobody really cared about Spiderman having the option to do it, and nobody said a word when Ghost of Tsushima revealed it would be required either.

The reason this one erupted is because its literally a case of "steals your game" away after they've already taken your money and you've fallen in love with it.

Also, despite how you may feel, only a small niche of us care about the censorship and that's a hugely political issue. This is a major mainstream title with an a-political controversy.

You can't call people incels and coomers over this very well, so the usual suspects don't have the ability to run articles and damage control to make it blow over.