I've had Side Scrollers on in the background while working. Today's episode included them talking about Sweet Baby Inc and reading an article about it on Kotaku. The article went wild talking about the subject, and at one point suggested it was all a GamerGateesque conspiracy theory by people who believe in Glowies. Craig and Blabs were both confused by this term. The chat exploded with people talking about Terry Davis. Interesting to watch. https://www.youtube.com/watch?v=ggzIXrhi4a4
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Sweet Baby is a visible and blatant target to focus on and attack. It's obvious what they do and every product they've already contaminated is bragged about on their public website.
This is similar to LibsOfTikTok simply bringing attention to something that's already out there (loud and proud groomers bragging about brainwashing children in their classes, etc).