Archive: https://archive.is/MXNri

Piers can see the writing on the wall, the viewership is online for long, multi-hour content to compliment short form clips on TikTok, not broadcast media and their strict regime of schedules.

Have to say, I have also seen regular content creators on YouTube, Rumble, Odysse et al also move in this direction. Channels that used to put out 20-30 minute concise content are now expanding it to 1-2 hour live streams, if not longer on increasing occasion.

The days of 10-60 minute video and audio form content is dying. People either want long form or clip form content, nothing in between.