That's what led to World War I. The constant growth mantra stopped because they had taken over the world and and now only had each other to battle. The Bismark take over style was completely misunderstood and so many thought they could follow his moves just as wisely. Heck, they still believe that today.

That's really what blue ocean marketing is about. Stop aiming for the same territory everyone else is. Too many think it means break into niche markets to grow instead of making something new.