In 5 years time, we will have in-game ads, microtransactions, macrotransactions, and dlc for $80 USD games that are always-online (not including deluxe editions, etc) and gamers will buy it while defending the practices as something that "doesn't effect the gameplay" and parroting the statements of how expensive games are to make by corporate executives who have no vested interest in managing budgets reasonably. Since gaming was always seen as a more "nerdy" medium, the audience is full of pussy-whipped, depressed consoomers who will buy any slop thrown at them while convincing themselves that it "isn't that bad." It's why Gamergate was a failure, why the industry has completely embraced leftism and SJW bullshit, and why the industry has become more brazen about the nickel-and-diming of the audience.