They knew it was a turd, which makes me wonder why they went all out marketing it, if they had done a quiet release they could at least have blamed lack of marketing and tried to recoup the numbers streaming/ rental sales.
Corporate Sunk Cost Fallacy, they already budgeted for the movie and bought all advertising space before they realized it was a dud. Even when they realized it, there was no way to really stop it with such a large bureaucracy doing all sorts of things for it that it would have cost more to stop it.
Also, the people making the decisions were probably one of a) full-on ideologues that believe in the "black girl magic" cringe (they'd be saying "burgers?"), or b) corporate toadies who don't care as long as they get paid.
There's also a c) category for people who saw the turd for what it was but were too cowardly to say anything, but I'd assume most of those people left for other jobs or were fired long ago.
I think C was more like they were paid for their work, knew it was a turd, but also knew pointing it out was pointless. Disney works in very incestuous industries
And have the black female divershitty-hire director scream for the cameras the movie bombed because racist sexist Disney didn't even bother promoting her kickass awesome epic movie.
We need one of those "how it started... how it's going" meme templates with the changing estimates $70m... $60m... $45m.
They knew it was a turd, which makes me wonder why they went all out marketing it, if they had done a quiet release they could at least have blamed lack of marketing and tried to recoup the numbers streaming/ rental sales.
Corporate Sunk Cost Fallacy, they already budgeted for the movie and bought all advertising space before they realized it was a dud. Even when they realized it, there was no way to really stop it with such a large bureaucracy doing all sorts of things for it that it would have cost more to stop it.
Doesn’t help that movie making is naturally 50% money laundering by itself.
I've often wondered what the heck they were Laundering with budgets and numbers that big. Its laundering, but at a scale that sort of scares me.
Also, the people making the decisions were probably one of a) full-on ideologues that believe in the "black girl magic" cringe (they'd be saying "burgers?"), or b) corporate toadies who don't care as long as they get paid.
There's also a c) category for people who saw the turd for what it was but were too cowardly to say anything, but I'd assume most of those people left for other jobs or were fired long ago.
I think C was more like they were paid for their work, knew it was a turd, but also knew pointing it out was pointless. Disney works in very incestuous industries
And have the black female divershitty-hire director scream for the cameras the movie bombed because racist sexist Disney didn't even bother promoting her kickass awesome epic movie.