it was already dying when he first decided to go on to twitter and then suddenly it was brought back to life again. And now he decided to go back on it AGAIN instead of promoting more alternative platforms. Its like he's trying to herd people to twitter.
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Because the mugshot is an enormous win for his campaign so he and his team wanted to spread it as much as possible, and "holy shit he's back on twitter" might help bring more eyes to it.
Twitter is still bigger - especially among normies - than other platforms.
Like or hate Twitter, going back was definitely the right choice for Trump. I do wish he'd also promote other platforms (aside from Truth Social, of course), but he should still definitely be on Twitter. It was a very good move to make a big deal about the return with the arrest and mugshot, too.
This is free press for Trump, just like it was throughout his presidency. No other platform could compare, especially since Twitter has mainstream appeal, making whatever Trump does there much harder to ignore than on an alternate platform. The journos won't be able to help themselves, probably.
it was the only website to fire off quick shitposts at the time, and now it's really the only one worth using due to inertia.
When you want to market you go where the people are.
Not true: It's one of the largest social networks.
Attention seeking behavior.