“Never allow the public to cool off” is literally the SJW strategy No. 1. Always push the next outrage, always keep throwing the firebombs, anti-racism requires a lifetime of constant reflection, etc. I mean the rest of it all matches too, but point 1 is common to any extremist/wannabe revolutionary group. You have to keep people agitated, never giving them a moment off, a moment of fun, whatever, and eventually they’ll snap. It’s why they need to attack entertainment so hard, and it’s also why the true SJW believers always have anxiety disorders or depression.