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43
Bud Light Continues Their PR Disaster: “People do not want to enjoy their beer with a debate. They want beer to be simple, beer to be for everyone and beer to be enjoyable as they share it with family and friends.” (hotair.com)
posted 1 year ago by TerpenoidTester 1 year ago by TerpenoidTester +43 / -0
Bud Light's plan to win back customers is a no-brainer
Stick to beer
hotair.com
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▲ 23 ▼
– JustHereForTheSalmon 23 points 1 year ago +23 / -0

I honestly don't know how all this backlash against Bud Light was so effective.

Of course I don't mean backlash against the trannification of what used to be a decent country. That's pretty normal. What isn't normal is how successful it was in punishing them for trying to advance globohomo.

Other companies caught pushing erosive and derisive politics all seem to putter out. Target, Starbucks, Gillette... Coke even had "be less white" for crying out loud. But none of them seem to have suffered as much as Anheuser-Busch and I'd love to know why, as a case model for how to organize pushing back against others.

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▲ 25 ▼
– Piroko 25 points 1 year ago +25 / -0

It's because their product is so utterly unnecessary.

It's light beer. You don't drink it because it tastes good, none of it tastes good. Dunno about Bud but Busch light is cornbread flavored water. You drink it because it's cheap and you can drink it all afternoon. People were already making their decisions on Bud vs Busch vs Natty based on which case was cheaper per can. There's no loyalty there.

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▲ 2 ▼
– TriangleGang 2 points 1 year ago +2 / -0

You don't drink it because it tastes good, none of it tastes good...You drink it because it's cheap and you can drink it all afternoon.

Why would you want to drink something that tastes like crap all afternoon? I'll either take a strong mixed drink like a mai tai and ride the buzz or take something like sangria for a lightly alcoholic fruit punch you can drink all day. If I want beer, I'll get something German or a quality microbrew.

Life's too short for cheap booze.

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▲ -3 ▼
– Piroko -3 points 1 year ago +1 / -4

You don't "get" tailgating, do you?

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