I honestly don't know how all this backlash against Bud Light was so effective.
Of course I don't mean backlash against the trannification of what used to be a decent country. That's pretty normal. What isn't normal is how successful it was in punishing them for trying to advance globohomo.
Other companies caught pushing erosive and derisive politics all seem to putter out. Target, Starbucks, Gillette... Coke even had "be less white" for crying out loud. But none of them seem to have suffered as much as Anheuser-Busch and I'd love to know why, as a case model for how to organize pushing back against others.
It's because their product is so utterly unnecessary.
It's light beer. You don't drink it because it tastes good, none of it tastes good. Dunno about Bud but Busch light is cornbread flavored water. You drink it because it's cheap and you can drink it all afternoon. People were already making their decisions on Bud vs Busch vs Natty based on which case was cheaper per can. There's no loyalty there.
It's entire brand was "Because you knew someone who used to drink it" which is even more outrageous to throw away. You can't buy marketing as good as that, but you can sure as hell sell it for a penny
Especially as most of those someones were your dad, which means it required generational build up to reach that level and is nearly impossible to get back in any of these marketing people's lifetime.
I honestly don't know how all this backlash against Bud Light was so effective.
Of course I don't mean backlash against the trannification of what used to be a decent country. That's pretty normal. What isn't normal is how successful it was in punishing them for trying to advance globohomo.
Other companies caught pushing erosive and derisive politics all seem to putter out. Target, Starbucks, Gillette... Coke even had "be less white" for crying out loud. But none of them seem to have suffered as much as Anheuser-Busch and I'd love to know why, as a case model for how to organize pushing back against others.
It's because their product is so utterly unnecessary.
It's light beer. You don't drink it because it tastes good, none of it tastes good. Dunno about Bud but Busch light is cornbread flavored water. You drink it because it's cheap and you can drink it all afternoon. People were already making their decisions on Bud vs Busch vs Natty based on which case was cheaper per can. There's no loyalty there.
It's entire brand was "Because you knew someone who used to drink it" which is even more outrageous to throw away. You can't buy marketing as good as that, but you can sure as hell sell it for a penny
Especially as most of those someones were your dad, which means it required generational build up to reach that level and is nearly impossible to get back in any of these marketing people's lifetime.