I has the distinct unpleasure of being a ufc fan, and every other commercial so far has been woke nfl quarterbacks simping for women’s World Cup. ESPN has truly hit rock bottom
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United State is a very small fraction of soccer public. Fifa needs at least Europe and South America to be heavily invested because they are the big markets of soccer.
Fifa recently cancelled the confederations cup, a small tournament with all the current continental champions + current world cup champion. Even a tournament like this, wich had major support in europe and south america, turned out to not be profitable.