Barbie will make money. I went to the theaters to see Mission Impossible and the parking lot is swamped. All the high school and college aged girls have been filling th theater for days to see Barbie. Dressed in pink, all dressed up. Dragging their boyfriends, with super betas showing up to watch it on their own. I have ladies on Facebook who are posting all about it, mothers with daughters, random gals. They are showing up like it is Twilight.
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I think you are giving women way too much credit. They aren't going see it for the girlboss or the girl power the director tried to say was super duper important to the movie.
They are seeing it because hot boy Ken makes their gina tickle and pastel and pink and pretty and ahhh.
I've talked to many people already who went see it. Every girl went entirely to dress up in her specially chosen pink outfit and then gush over Gosling. Not a one could even talk about the deeper ramifications of the movie, or even the plot. I had to get that from the guys who went for the memes.