July 4: Virtue signals on twitter about America being on "stolen land" (lol fuck off), draws ire of conservatives, Unilever parent company drops $2 Billion in market cap amid possible boycott https://nypost.com/2023/07/06/ben-jerrys-boycott-calls-unilever-stock-falls/

July 6: Ben Cohen arrested at a Free Assange rally in Washington DC hosted by Code Pink https://nypost.com/2023/07/06/ben-jerrys-co-founder-ben-cohen-arrested-during-dc-protest/

July 8: Indian chief contacts B&J letting them know that his tribe was from the land their headquarters is now on, and is happy to take the land back (no answer so far) https://nypost.com/2023/07/07/ben-jerrys-hq-is-on-native-american-land-vermont-chief/

I honestly don't think I've ever seen a petard-hoisting this fast before.