I actually think it's a great decision if I compare to what most businesses have been doing lately. Low-cost marketing. Make up a few batches of some sauce and send it to a dozen ballparks and pay a few small kickbacks to guys like Chestnut. Now they've got a bunch of publicity for Pepsi in the news and not in the Bud Light way. No one is going to boycott over some Pepsi flavored bbq sauce.
That is literally what Bud Light tried by giving those special cans to 'influencers'. They thought it was a cheap way to market and...well look what happened.
This isn't really good publicity for a company like Pepsi, that old adage 'there's no such thing as bad publicity' was proven false years ago. Everyone knows Pepsi, but branching into something totally unique has driven major businesses into the trash can.
Remember when Dairy Queen tried to become full service instead of just ice cream? It is super rare to see a company as large as Pepsico shift gears and introduce totally unique offerings like this.
If their goal was a 'low cost marketing campaign' to garner outrage they certainly accomplished that, but that serves no advantage for a company that everyone already knows.
It's just a stunt though. They aren't shifting gears and going after "big sauce" Heinz or something. They aren't even trying to sell it, its just something they sent to some ballparks for hot dog customers to use and so they could put stuff like this on the internet and get some reaction.
This just reminds me of the 90s and early 00s where gimmick products were abundant, and are often now looked back on fondly with nostalgia regardless of how fucking terrible those products actually were. Hell, it hardly ever really stopped either, since McDonalds made Quarter Pounder themed candles only 3 years ago. It's a gimmick to get people talking. "Man, isn't it crazy what Company Y did with that cuh-razy and out there product? Sure is nuts! Hahaha". That's it. That's the depth here.
This marketing is infinitely more likeable, both in the moment and after the moment, than anything that is pushing agenda crap. Bud Light faced backlash because it was clear they were trying to hasten the forgetting of their very recent fuckup from recent memory. Everyone could tell that was damage control. Is this damage control? No. It's a silly gimmick. Sometimes a spade is a spade, and unless there is more information that shows there is something else behind or attached to this, that's all it should really be seen as.
I actually think it's a great decision if I compare to what most businesses have been doing lately. Low-cost marketing. Make up a few batches of some sauce and send it to a dozen ballparks and pay a few small kickbacks to guys like Chestnut. Now they've got a bunch of publicity for Pepsi in the news and not in the Bud Light way. No one is going to boycott over some Pepsi flavored bbq sauce.
That is literally what Bud Light tried by giving those special cans to 'influencers'. They thought it was a cheap way to market and...well look what happened.
This isn't really good publicity for a company like Pepsi, that old adage 'there's no such thing as bad publicity' was proven false years ago. Everyone knows Pepsi, but branching into something totally unique has driven major businesses into the trash can.
Remember when Dairy Queen tried to become full service instead of just ice cream? It is super rare to see a company as large as Pepsico shift gears and introduce totally unique offerings like this.
If their goal was a 'low cost marketing campaign' to garner outrage they certainly accomplished that, but that serves no advantage for a company that everyone already knows.
It's just a stunt though. They aren't shifting gears and going after "big sauce" Heinz or something. They aren't even trying to sell it, its just something they sent to some ballparks for hot dog customers to use and so they could put stuff like this on the internet and get some reaction.
This just reminds me of the 90s and early 00s where gimmick products were abundant, and are often now looked back on fondly with nostalgia regardless of how fucking terrible those products actually were. Hell, it hardly ever really stopped either, since McDonalds made Quarter Pounder themed candles only 3 years ago. It's a gimmick to get people talking. "Man, isn't it crazy what Company Y did with that cuh-razy and out there product? Sure is nuts! Hahaha". That's it. That's the depth here.
This marketing is infinitely more likeable, both in the moment and after the moment, than anything that is pushing agenda crap. Bud Light faced backlash because it was clear they were trying to hasten the forgetting of their very recent fuckup from recent memory. Everyone could tell that was damage control. Is this damage control? No. It's a silly gimmick. Sometimes a spade is a spade, and unless there is more information that shows there is something else behind or attached to this, that's all it should really be seen as.
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