This just reminds me of the 90s and early 00s where gimmick products were abundant, and are often now looked back on fondly with nostalgia regardless of how fucking terrible those products actually were. Hell, it hardly ever really stopped either, since McDonalds made Quarter Pounder themed candles only 3 years ago. It's a gimmick to get people talking. "Man, isn't it crazy what Company Y did with that cuh-razy and out there product? Sure is nuts! Hahaha". That's it. That's the depth here.

This marketing is infinitely more likeable, both in the moment and after the moment, than anything that is pushing agenda crap. Bud Light faced backlash because it was clear they were trying to hasten the forgetting of their very recent fuckup from recent memory. Everyone could tell that was damage control. Is this damage control? No. It's a silly gimmick. Sometimes a spade is a spade, and unless there is more information that shows there is something else behind or attached to this, that's all it should really be seen as.