I don't know. But everywhere I go its got oddly neutral to positive threads cropping up a half dozen at a time. They never say anything really of substance, always post the same marketing images with the title and guy on it, and just feel very fake.

This doesn't mean the game is bad on its own, as plenty good games have terrible marketers and shills. But its notable enough to be almost clearly "bought and paid for" discussions hyping it up instead of organic word of mouth.