Bella has thus far kept her views on Pride to herself, but I’ve been in London for a few days and confess I am weary of Pride paraphernalia and flags. So on her behalf I wrote to Tractive, perhaps a little bad tempered. I suggested they stick to their business tracking pets, and spare us their obnoxious virtue signalling. Tractive’s reaction was to immediately cancel Bella. ‘Hey Jonathan. Based on your feedback, I have just cancelled your subscription,’ was the reply from Bonnie, the Tractive customer service agent, whose signature was adorned with three rainbows. ‘Wishing you a wonderful day,’ she added.

This just sounds like shitty AI causing problems. He said himself that it was a negative email, and there's a good chance he used the word "canceled" in it. Some machine somewhere probably interpreted that as "customer wants to cancel subscription". He didn't even try to follow up, apparently. I'm guessing "Bonnie" doesn't exist.

I'm somewhat skeptical. Although I do encourage everyone to shy away from companies that push pride.