Why focus so hard on those who have abdicated their own nature in place of an ideology one might ask?

Answer:

Totalitarianism and homosexuality belong together. While the subject falls apart, it negates everything which is not of its own kind. The opposites of the strong man and the compliant youth fuse into a social order, which unreservedly asserts the masculine principle of domination. By making everyone, without exception – even presumed subjects – into its objects, it [the social order] recoils into total passivity, virtually into what is feminine.

— Theodor Adorno of the Frankfurt School (critical theory) 1944

Create and promote an artificial "in-group" that can be shamed, dissolved and destroyed after the "event."

"God forbid you read the signs

Watch for meanings between the lines

Gehenna has now arrived 
No hindsight for the blind 
Your trust has been misplaced 
Believed the lies told to your face 
Became another casualty and now it's too late

You finally made it home 
Draped in the flag that you fell for
And so it goes 
The ashes of the wake"