Not just that - Before the purchase there was a "fusion" of Star Wars to Disney characters - Mickey Mouse in Jedi Knight outfit, Minnie as Princess Leia, Donald Duck as a Clone Trooper, etc; Sold those toys and posters and t-shirts everywhere around Star Tours.

DisneyWorld also held a celebration every June called Star Wars Weekends where they held Star Wars parades and shows, had guests from the movies give speeches, had special Star Wars Fireworks shows and, of course, sold a crap ton of merchandise.

After they purchased Lucasfilm, and supposedly this came down on high from KK, that was completely halted - they were not allowed to "cross contaminate" the IP and Star Wars weekends was axed because, well, galaxy's edge was being built so it'f be Star Wars everyday!

Except it wasn't.