Russia's McDonald's replacement is thriving
(media.scored.co)
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I doubt it'll be an issue for one key difference compared to the most of the world: Russia is cold as fuck!
You're talking about certain parts of their country, mostly siberia where if you're engine fails on one of those long roads, you're dead unless you find shelter quick. There are parts of that country where having a bit of extra fat isn't a liability but an advantage.
Unfortunately that is not how it works, obesity is considered and illness all over the World, in the USA, Russia, Somalia, etc, in addition, it is not only about the calories but perhaps even more important que quality of the food, processed food has too much salt, sugars and unnatural elements that in the long term cause diabetes and cancer. Food made in factories can never compete with fruit or food cooked at home, like you actually placing real fish in the oven and cooking it. I mentioned the oven because it is usually healthier than frying.
Excess salt isn't bad for you as long as you have functional kidneys. The connection to hypertension isn't based on real science. South Koreans eat twice the salt on average as Americans and have much less hypertension. Prior to refrigeration Europeans ate ten times the salt as Americans currently do and less hypertension. It's the refined sugar and HFCS and the carbs in general and seed oils. If this chain starts using tallow to make their fries I'll move to Russia.
I've fried my own fries many times. It's a pant load of pain in the ass. I'll usually chunk up potatoes, toss them in bacon grease and air fry them and that scratches the same itch, but if I want deep fried I am buying them (or mostly not because everywhere uses vegetable oils) because a man can only spill oil all over his stove so many times.
e: Actually now that I think about it I haven't done any deep frying since I've become a seed oil disrespecter and tallow would be easier to clean because it's solid at room temp.