I can promise you that everybody who is on the fence about Zelda has someone in their social circle who will be buying it already and will word of mouth it to them if they should.

Kotaku, even if it was Bizarro world amazingly professional and informative, is completely redundant to this game's marketing. As are almost all games journos. Their only function is for Metacritic scores (since companies retardedly use them as metrics) and providing laugh tracks for video essays about the game.