It is what happens when your employees are primarily low IQ activists. The editors are checked out, afraid of being pilloried on Twitter. The lunatics are running the bullpen.

MCU was putting people into the comic shops. However, when they get there looking for Iron man, Thor, and Hulk. They are pointed towards Ironheart, Jane Foster, and Amadeus Cho. So the normie picks up some merch and browses the manga section instead. Almost a decade of foot traffic squandered.

Comicgate / Indy / manga stuff is what I buy now. Maybe some Marvel back issues once in awhile, but my enthusiasm is gone.