Budweiser Beer with Paid Partnership: Transgender Dylan Mulvaney
(mobile.twitter.com)
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This is absolutely intentional. It's always something straight white men enjoy. Movies, video games, sports, and even regular products.
Edit: I've done some digging, and I can't find any evidence Bud Light is running any kind of promotion like this. It's possibly an April Fool's joke.
https://www.washingtontimes.com/news/2023/apr/2/bud-light-partners-transgender-influencer-dylan-mu/
Their source is the Twitter post.