Yes, the fucking title gore was necessary. Try to read that fucking drack they call an article for actual useful information, I dare you.

EDIT: He used scientists who specialize in desert regions to do a land and plant survey. Found which plants existed here, which were best for his farm, added them. It works. Now he wears a fucking straw hat with the top of a wheat stalk in it like he's some god damn hayseed jesus.