Everything new and innovative gets ruined. Netflix revolutionized the movie rental scene, first by having a massive catalog and mailing you movies, then by seamlessly pivoting to on-demand streaming.

So of course, the studios pulled their content off Netflix and created their own inferior copies of the service. Now Netflix is copying them and sticking ads in there. We're fast degenerating to the point where all these streaming services cost as much as cable used to and are chock full of ads. The only practical difference will be that the content is on-demand.