LotR MMO failed because of Tencent demands
(web.archive.org)
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Tencent poached their way into the proceedings by acquiring the Hong Kong development partner. Insinuation here is that they tried to leverage that into actual control of the game rights for the Tolkien IP, which I find easy to suspect was the whole point of insinuating themselves in the first place.
That said, the game would have been trash trying to reinforce the 'new' take on Tolkien, so good riddance.