So, wait, according to this nonsense...it's worse to "shitpost" (they fucked up the definition too!) than it is to be alt-right? Is this Mean Tweets all over again?

Seriously, I'm not really surprised, but how the fuck do they mess basic shit up this badly? There is no inherent cruelty in shitposting. Shitposting can be cruel, sure, but it's not baked in.

Here's shitposting according to Wikipedia (I know, not a good source, I was just curious):

...content that is satirical and of "aggressively, ironically, and trollishly poor quality". Shitposts are intentionally designed to derail discussions or cause the biggest reaction with the least effort...

This meme book shit makes Data Society's nonsense look professional and well researched.