Yeah it's the same with TV, and oddly enough newsstand magazines. People disregard the background conditioning effect of having all these messages normalizing behavior and opinions on display in public places 24/7, even if nobody is buying the product. Women start seeing "Kaitlyn" Jenner on all the magazines at the supermarket when they go shopping and suddenly a few years later trans is normal. Or they talk to their friends about wonderful Kamala Harris is because they literally just parrot the cover story they glanced at the day before.

In the case of newspapers it's also directed to the politicians who make all our laws, and who happen to be boomers.