After Heavily Investing In Woke Identity Politics, IDW Loses Transformers And G.I. Joe Licenses
(boundingintocomics.com)
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Dumb question: Is there some connection between IDW and Hasbro? Or is it just some agreement that made it so IDW could use their IPs?
Licensing. IDW forked over enough cash to get the ball rolling with the TF and G.I.Joe licenses after Devil's Due (one of Image's imprints) lost the license. When IDW first started publishing the books back in 05 and 08 they weren't nearly so woke and the story lines were actually good. They kept bringing in the money, so Hasbro kept renewing the license. The books went woke, they dropped readers, revenue dropped, and Hasbro opted to not renew the licensing.
Maybe hasbro will take it as a warning for their own brands. Like maybe start cleaning house at wizards of the coast.
Unless they unban several cards and anyone they wrongfully banned like the quartering, I recommend going the pirate route if you want to play ANYTHING from hasbro.
I forgot all about magic. I was thinking about the retconning in dnd they are currently pursuing