Honestly this is kind of brilliant on their part.

Their main target audience for this overpriced pins are the so called "nerds" who can't even name other Star Trek characters outside Kirk and Picard. They also own mugs and t-shirts with Harry Potter and have some star wars funkpop on their desk and think Chewbacca is funny.

Fake-geeks overlap greatly with the vaccination cult.

And lets face it, the woke "nerds" far exceed actual fans and are more then willing to pay for this. Fans are no longer happy to spend tons of money on franchises that have turned to shit.

If anything this is Ares exploiting the woke morons while also virtue signaling.