They watered their own tree
(media.communities.win)
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Prudential is advertising their high-ESG fund on TV. It's hitting mainstream, complete with "and that's a good thing" narrative.
Can we short them?
They get first dibs on the free "money" from the Fed.
By the time it gets to us, it has 1/10th its original purchasing power (fractional reserve banking).
You can't beat the house playing by these rules.