I can't comprehend the scale of stupidity of Disney Star Wars. They spent over a billion dollars purchasing the IP, then spent hundreds of millions of dollars making and advertising each movie, and they didn't have a concrete plan in place for the individual stories, the story arcs, the characters, the character arcs, the writing, the lore, basic production stuff, directors, etc., that was reviewed, edited, checked, tested, verified, and confirmed by hundreds of people before they even purchased the IP, or even before making the movies. They just decided to wing it, and no one was fired for the gargantuan failures.
The money and manpower wasted is incredible. It certainly paints the people responsible for this in bright poisonous colors, and to properly describe their faults would be more effort than I wish to exert.
I can't comprehend the scale of stupidity of Disney Star Wars. They spent over a billion dollars purchasing the IP, then spent hundreds of millions of dollars making and advertising each movie, and they didn't have a concrete plan in place for the individual stories, the story arcs, the characters, the character arcs, the writing, the lore, basic production stuff, directors, etc., that was reviewed, edited, checked, tested, verified, and confirmed by hundreds of people before they even purchased the IP, or even before making the movies. They just decided to wing it, and no one was fired for the gargantuan failures.
The money and manpower wasted is incredible. It certainly paints the people responsible for this in bright poisonous colors, and to properly describe their faults would be more effort than I wish to exert.
They paid $4 billion cash, and stock options currently worth around $6 billion.
They would have made more money putting that into index funds and not touching it. It's a loss.