I recently created a thread asking about how to find non woke movies and most people seem to prefer not to watch anything right now. I do not agree on the sentiment, I think that instead of isolating ourselves from the media we should just be smarter on how we filter and promote things that we like.
So to cut it short, if I build a website where you can easily filter out things like movies released in 2021, are action movies, have more than 7 score in imdb and have a "woke" score provided by selected people (not community driven to avoid infiltration) that is lower than 3... would you find it useful? The same could be used to search what "wokeness" score a particular movie had.
I think this could also be applied in the future to other medias, companies, products etc. But I don't want to build it if the general sentiment is "all new movies are bad" or "you should just do your own research"
Of course that is how it works, if you have 5 movies, 3 of which are super woke, 1 which is a bit woke and one that is not woke at all, and they all get similar amount of people watching it, then the market knows that being woke impacting their revenue. Now if people would filter out woke movies and the non woke ones got more revenue, the market would adjust.