They call it 'cracking the egg'. Their idea is that any depressed, lonely male in a dark place is a potentially 'egg' waiting to be 'cracked', and by 'egg' they mean 'transgender', and by 'cracked', they mean 'realise they are transgender'.

There are large groups of these creeps who go around looking for depressed men desperate for company, meaning and a sense of belonging, and the second they find a guy thinking 'man, my life would be so much easier If I'd been born a girl', or 'man, I wish I got to dress up in pretty things like girls do', they tell them that this is proof that they are in fact, a girl trapped inside a male body, and that if they don't 'transition', they will literally be driven insane until they DIE (via suicide). They will love-bomb the target with constant outpourings of positivity and affection, with the goal of getting this person to transition.

The perpetrators of this cult indoctrination will often brag about how many eggs they've cracked, and their victims will often look up to them as mentors.

Of course, eventually, each victim becomes old news, the love-bombing dries up, and they're forced to either become an egg-cracker themselves, or wake up, realise the mistake they've made, and kill themselves.