So the CDC decided to “recreate” the Rosie the Riveter image in order to promote vaccines
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I'm not really even sure what the point of WuFlu vaccine advertising is, since in a lot of places you don't even get to chose which one you get.
Same reason GE advertises their jet engines even though you don't choose what engine is on the planes you travel in.
For J&J it makes sense, since they have a lot of other products that consumers would purchase like soaps and vitamins and childcare stuff, so they'd want to push the "perfectly safe" angle real hard for their offer so it halo effects onto the rest of their items. Those J&J Baby wipes? Definitely safe... unlike the competition!?
For the ones who only make vaxxes, perhaps it is to drive stock value?