So the CDC decided to “recreate” the Rosie the Riveter image in order to promote vaccines
(media.kotakuinaction2.win)
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Linking feminism with the vaccine will only lower the amount of willing takers. Especially in the demographic where it is lowest, Republican male voters.
It also might not age well, considering the AZ vaccine created by a woman is literally killing people.
J&J's vaxx has the proper advertising approach, a quiet spread of news/press disclosures going: "Hey, we only need to give one shot instead of two, can be transported in a lunchbox with ice packs instead of some fancy science box, and is made the way the yearly flu vaccine has been for decades, instead of this new MRNA method. Our efficacy is for sure lower, but our trials have had noted zero dangerous side effects unlike our competitors, and not one person vaccinated died of the virus even if they weren't completely immune, so, you know, there is that."
That's the proper way to advertise a vaccine, a blast of honesty and focusing on your positive features and quickly brushing past the negative ones... Not... Whatever THAT is supposed to be. Honestly, J&J's advertising has got to me. When inevitably we are forced to be injected under penalty of death, I'll be hoping for that one.
I'm not really even sure what the point of WuFlu vaccine advertising is, since in a lot of places you don't even get to chose which one you get.
Same reason GE advertises their jet engines even though you don't choose what engine is on the planes you travel in.
For J&J it makes sense, since they have a lot of other products that consumers would purchase like soaps and vitamins and childcare stuff, so they'd want to push the "perfectly safe" angle real hard for their offer so it halo effects onto the rest of their items. Those J&J Baby wipes? Definitely safe... unlike the competition!?
For the ones who only make vaxxes, perhaps it is to drive stock value?