Because the first step is to normalise the concept of it. As we have seen from many normies they will gladly accept something detrimental to themselves and their freedoms for a little bit of false security. Ever you ne being microchipped at the moment is in the realm of "tinfoil", purely because the idea isn't normal or mainstream. Notice how the news media isn't calling the idea tinfoil or conspiracy. They're all simply ly refuting that tracking chips aren't included. This is implicitly acknowledging the idea has solid ground and letting normies "come up with the idea themselves.". Soon within the next five years, if not sooner you see articles saying "there's no microchip in vaccines tracking you... But.. Wouldn't that be a cool safety idea". People are more likely to accept something if a) it's talked about openly (instead of taboo/conspiracy) and b) they came up with the idea. It's a common psychological effect, the same process was used to get people to accept Cctv, slavery, lynching, amongst others. That isn't to mean everyone works this way, some accept the ideas for sakes of power, money income but when targeting the average person, you do so through fear. The conspiracy theorist fears the highly improbable based on possibility of possibilities. We could A which could lead to B, then C, then X! The skeptic fears the possible based on the known. We have A, which we can see a evidentiary path leading to B. The normie welcomes those exact fears of the prior two over fears of other things. WE are afraid of C, so we will accept A in the hopes it stops B. (See The Networks rant scene "Please please we will. Do whatever you want just leave us alone to our Steel belted radios and our tvs"