I think this may be the turning point where companies realize that their digital advertising staff gives terrible advice that causes more harm than good.

There is no benefit to having a social media "presence" all the time. It's definitely biting companies in the ass whenever these crybullies have a flare-up like BLM.

If you dont acknowledge it, you're a bad company. If you do acknowledge it, you're not doing it good enough - or you're part of the problem too! There is no win by being visible in these moments.

Best to just disengage until the whackjobs tucker themselves out or find another shiny rage-cause.