The idea that normies and NPCs don't communicate, but instead they "cast spells". As in they just try to find the right combination of words to get you to do what they want?

For instance, they want to shut you up, so they yell "that's bigoted". You might not even be racist in that moment, but it is something they say because they want you to stop talking.

What is the origin on that? I'm trying to share it with a friend. Thanks.