They've been getting this specific tranny to promote their games for awhile. They've used Sue Lightning (Sphere Hunter's old name when he was a prostitute and porn star) to promote Resident Evil, Devil May Cry, Dragon's Dogma II (they put him in the PS5 version as an official pawn, thank God he wasn't associated with 1 or Dark Arisen), and Monster Hunter. The freak became associates with Itsuno and used that as an in to worm his way into the company.