It's to try and make it seem like it's a social choice, rather than a government induced obligation. If they make it seem like offing yourselfAsSiStEd dYiNg is just a totally cool choice that people make, it's no longer the taboo it ultimately should be. And then the government can pretend like it's not killing the people it's supposed to protect, it's "helping them".
Putting aside the racial angle, which is significant, why are there any advertisements for assisted suicide? This is beyond ghoulish.
It's to try and make it seem like it's a social choice, rather than a government induced obligation. If they make it seem like
offing yourselfAsSiStEd dYiNg is just a totally cool choice that people make, it's no longer the taboo it ultimately should be. And then the government can pretend like it's not killing the people it's supposed to protect, it's "helping them".