Imagine a world where the owners of an IP actually appealed to the fans of the IP. I know sometimes you can expand your customer base with certain products but certainly not when you try to do it at the expense of loyal customers.
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And 2 of those never aired, the rest aired out of order, and Fox kept changing the timeslot so anyone who did like it couldn't find it, couldn't follow it, and had no idea if it was any good beyond the two episodes they managed to catch before it was cancelled. (Speaking from experience as someone who did actually try to watch it when it aired.)
Firefly was sabotaged because one of the board members at Faux hated Scifi so much they didn't want it to succeed.