What is it with "baby" for these weird consultants
(twitter.com)
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One of the biggest self-owns these people make is saying that companies are just going woke for profit, since apparently normies are all clamoring for angry zoomer black trannies with grievance studies degrees to be shoved into all their media. Because corporations cynically exploiting wokeness for profit literally sounds better than the bean counter class being part of a cult that operates in secret to brainwash the public with preference falsification.
The New Left took over academia and brainwashed subsequent generations of bureaucrats into their crackpot ideology, and the inheritors of that legacy would rather we believe that they're just following societal trends like sheep than take credit for the trends they've been pushing for.
I mean sheeit, that's why LibsOfTikTok makes them foam at the mouth with homicidal rage. They have to make the story about Chaya Raichik and her alleged prejudices when she's just some random broad. She's not the story, what she exposed is the story, and what she exposed looks really really bad to anyone outside the cult.